There are a lot of considerations when you begin to tweak your shopping cart’s Shipping Step. You don’t want to increase abandonment, but you don’t want to cut into your margins. In this video, I discuss 3 of the most important metrics to consider in making data-driven, incremental enhancements to your shipping strategy. There is more to an online eCommerce relationship than Free Shipping. I’ll outline some other considerations here. For a 1-hour free strategy call with me, listen to the end of the video Continue reading →
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