Our Team

Hello, I’m David. I believe in the power of simplicity. Yet, throughout life and business, I’ve encountered complexity. That ongoing tension has shaped the focus of both my personal journey and my company’s mission: to identify and eliminate the barriers that stand in the way of meaningful progress.

Variux began as a web hosting company, providing businesses with a wide range of essential services. Through this work, I began to notice systemic inefficiencies—areas that were overly complex and created barriers for business owners. eCommerce, and in particular, the Magento platform, stood out as an area that demanded greater clarity and support. Recognizing this need, we shifted our focus, and the current vision for Variux began to take form.Today, I lead the Variux team as both a mentor and an active contributor. Our mission is to help businesses streamline their online operations—planning, optimizing, and repairing eCommerce systems to reduce friction and improve performance. In many ways, this work brings me full circle: taking complex systems apart and building something better, just as I did in those early years.