The Story

Angel Direct – the fastest-growing liturgical products supply company in the Southeastern United States

Angel Direct, Inc., located in Atlanta, Georgia (USA), provides churches, worship centers, and individuals across North America and around the world with liturgical items for their worship and devotional needs. They are an approved dealer for the leading brands in the consumables, hardlines, and soft lines liturgical goods categories, including R. J. Toomey, Cambridge, and Abbey Brands clergy wear, worship apparel and communion linens; Dadant Candle and Will & Baumer wax candles; Lux Mundi oil-burning candles, oil, and accessories; Sudbury Brass metalware; Celebration Banners worship banners and banner accessories; and Robert Smith furniture and interior appointments.

The Challenges

Lose sales opportunities caused by stalled Magento and non-expert developers.

In 2016, his brick-and-mortar business was becoming a regional leader in liturgical goods distribution. But Bob Orkand, Angel Direct CEO, had a problem. Bob knew that he was missing an opportunity to expand into the online arena. His competitors were winning business online by having more fully-developed shopping cart solutions. Like many businesses in need of a robustly flexible solution, Bob chose the Magento eCommerce platform.

Thanks to its open source and flexible nature, Magento proved to be a more-than-capable platform, and the Angel Direct online shopping experience was born. Unfortunately, Magento experts who could deliver a finished and polished site were difficult to find. After months of stalled progress, Bob was left with an incomplete, insecure, and ineffective Magento shopping cart solution and a missed opportunity to expand the business online.

Thankfully, Bob was introduced to Variux who offered him the expertise and guidance he was seeking.

The Objective

Speed up Magento eCommerce website development progress and make it profitable.

The Solutions 

The team at Variux began by listening to Bob’s goals for Angel Direct. Within days, Variux helped Bob launch angeldirect.com to the public. 

Most importantly to Bob, the Variux team gave him the ability to control his own content and strategically grow his online presence. The Variux Managed Magento Platform has allowed Bob to focus on running his business while AngelDirect.com is kept secure, up-to-date, and running smoothly.

The Results

Consistently increase +10% in monthly sales

Today, Angel Direct is seeing tremendous results. It has become a leading source of liturgical items for churches and individuals across the United States. By continually expanding product offerings from the leading manufacturers in the industry, Angel Direct is consistently outperforming competitors and growing at an average of 10% monthly.

Strategic SEO marketing plan win online arena

“Many of our product categories now appear on page one of Google’s organic search results, even though we’ve never spent a penny on SEO agencies. David and the Variux team taught me how to achieve great rankings through managing my own content.”

— Bob Orkand, AngelDirect.com