Case study
Memoire Design
Memoire Design, a U.S.-based manufacturer and wholesaler of handcrafted furniture and woven décor, is recognized for its timeless craftsmanship and high-quality home accessories. As the brand’s customer base expanded across retail and interior design segments, the company needed a modern eCommerce platform that could handle increased demand and integrate seamlessly with its backend systems.
Partnering with Variux, Memoire Design successfully replatformed to Magento, powered by the HexaSync Integration Platform, to automate data synchronization, streamline order management, and enhance the customer experience.
The Software Products We Used
Industry
Memoire Design is a U.S.-based manufacturer and wholesaler of handcrafted furniture and woven home décor, serving both retail and interior design markets nationwide.
Use case
The project focuses on unifying B2B and B2C channels on Magento. Memoire Design synchronizes products, orders, and inventory in real time, ensuring consistency across retail and wholesale operations.
Software Solutions
Magento 2 + HexaSync Integration Platform — Providing seamless synchronization between Magento and ERP for real-time data accuracy.
Business Impact
Improved operational efficiency and order accuracy, enhancing customer experience and supporting business growth across multiple sales channels.
The Story
For years, Memoire Design thrived through craftsmanship and personalized service. However, as online demand surged, their existing digital infrastructure could not keep pace. Managing data manually across multiple platforms led to inconsistent information, order delays, and operational inefficiencies.
Recognizing the need for a more capable system, Memoire Design turned to Variux to modernize its eCommerce operations, aiming to connect its online storefront, ERP, and fulfillment processes under one unified digital ecosystem.
The Challenges
Before the transformation, Memoire Design faced several business and technical roadblocks:
- Disconnected systems between the website and ERP caused data mismatches.
- Manual product and order updates slowed fulfillment and created errors.
- Limited scalability for growing SKUs and customer segments.
- Lack of automation, requiring significant administrative overhead.
- Inconsistent inventory visibility, affecting customer trust and order accuracy.
These challenges limited growth potential and impacted the efficiency of both retail and wholesale operations.
The Objective
The company’s goal was to create an integrated, scalable, and automated eCommerce ecosystem by:
- Delivering a seamless digital experience for customers and internal teams alike.
- Replatforming to Magento for improved flexibility and B2B/B2C capabilities.
- Integrating Magento with ERP via the HexaSync Integration Platform for real-time synchronization.
- Automating product, order, and inventory workflows to reduce manual intervention.
- Improving data accuracy and visibility across all departments.
The Solutions
Variux implemented Magento as the central commerce platform and integrated it with Memoire Design’ ERP through HexaSync.
This approach ensured real-time, bi-directional data synchronization across critical business operations:
- Product & Category Management – Automated updates between ERP and Magento.
- Customer & Pricing Management – Consistent, rule-based synchronization for accurate pricing tiers.
- Order Processing – Instant order data transfer to ERP for fulfillment and tracking.
- Inventory Updates – Real-time stock levels reflected directly on the website.
With HexaSync serving as the integration layer, Memoire Design now runs a fully connected system that eliminates manual work and ensures operational consistency.
The Results
The Magento + HexaSync implementation delivered transformative results:
- 40% reduction in manual data entry and synchronization effort.
- Real-time data accuracy across eCommerce and ERP systems.
- Faster order fulfillment with improved operational visibility.
- Consistent customer experience across B2C and B2B channels.
- Scalable infrastructure ready for future marketplace or POS integrations.
Memoire Design now operates with greater agility, automation, and reliability, embodying a perfect blend of craftsmanship and digital innovation.
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