The Story

The world’s largest privately-held manufacturer of gasoline-powered inboard marine engines
For over 50 years, Indmar has been a driving force in the inboard marine industry — blending innovation, craftsmanship, and performance. As the world’s largest privately-held manufacturer of gasoline-powered inboard marine engines, Indmar continually pushes boundaries, pioneering technologies that elevate the sport and propel the industry forward.

The Challenges

Indmar’s customer service team wanted to maximize the peak boating season by innovating their automation and adding advanced features to improve their dealers’ online experience.

They faced two major challenges:

1. Online Dealer Portal

• The Infor Mongoose Platform was efficient for building SyteLine ERP, but not ideal for creating user-friendly eCommerce and warranty management systems.
• The platform was difficult to maintain and customize.
• Parts and engine searches were slow and complex due to a vast database of nearly 20 million records.

2. Infor Cloud Industrial (SyteLine) ERP Software

• The API did not function as documented (notably with pagination issues).
• Many advanced features required experienced programmers to implement.
• The ERP needed to integrate seamlessly with the new online dealer portal.

The Objective

Enhance customer experience and simplify eCommerce operations through seamless integration and intelligent automation.

The Solutions 

Developed a full-capacity Magento eCommerce website in 3 months, which the in-house team could not deliver for years

Indmar used the full potential of Variux with a team of Magento experts to create a fully featured eCommerce website with a focus on user experience. The outsourcing strategy helped Indmar find a team of Magento experts allowing it to accomplish a goal they hadn’t been able to achieve for years.

The working process for those peak three months was as follows:

• Variux Pacific team managed the Magento eCommerce development
• Beehexa controlled the HexaSync Integration Solution in integrating Magento and Syteline (ERP system)
• Variux delivered the entire solution to Indmar. 

The Results

Indmar now owns a powerful eCommerce website with millions of data records synchronized between Magento 2 & Infor SyteLine.

Indmar has found:

• Efficient search engine: A user-friendly and intuitive search interface drastically reduces parts and engine lookup times from minutes to seconds. Enhanced category search and a comprehensive engine serial number database now make finding the right part effortless. 
• Real-time updates: Automated inventory tracking, product availability, order confirmations, and shipping updates keep both staff and customers informed in real time.
• Data synchronization: Over 2 million records synced between Magento 2 and Infor SyteLine, ensuring data accuracy and eliminating manual reconciliation. 
• Account Management: Full-service self-management capabilities – view and pay invoices, track shipments, manage warranties, register engines, sign up for training, and more – all through a unified customer dashboard.
• Modernized Warranty: Simplified claim submission and transfer process with 24/7 tracking. Customers can now start, save, and complete warranty claims anytime, anywhere.