Case study
Indmar
How Indmar provides their dealers with a user-friendly A-to-Z self-serving website portal.
Industry
Marine Engines
Use case
Data Synchronization
Business Impact
Transformed online portal to professional eCommerce website
+500,000 data changes synced
The Story
The world’s largest privately-held manufacturer of gasoline-powered inboard marine engines
Indmar has a pedigree going back 50 years in the inboard marine industry and a proud tradition of pointing the way forward. Indmar, the world’s largest privately-held manufacturer of gasoline-powered inboard marine engines, has pushed the envelope much like an athlete, introducing new innovations and technologies that enable the sport and the industry to progress and grow.
The Challenges
Indmar customer service wanted to make the most of the peak boat season by innovating its automation and adding more superior capabilities to enhance its dealer’s online experience.
There were two main challenges that Indmar was facing:
ONLINE DEALER PORTAL
Infor Mongoose Platform is good for building Syteline ERP, but not a good option for building user-friendly eCommerce websites and warranty management systems.
Hard to maintain and customize.
Hard to search for parts and engines because of the large database (nearly 20M records of data relation between engines and parts).
INFOR CLOUD INDUSTRIAL (SYTELINE) ERP SOFTWARE
API was not working as documented (especially pagination).
Tons of advanced features that require experienced programmers.
Must connect with the online portal perfectly.
The Objective
Enhance customer experience and
simplify online business operations
Indmar wants Variux to leverage Magento to rebuild a completely new eCommerce website, and simultaneously, synchronize data with Infor Syteline by using HexaSync Integration Platform
The Solutions
Developed a full-capacity Magento eCommerce website in 3 months, which the in-house team could not deliver for years
Indmar has used the full potential of Variux with a team of Magento experts to create a fully featured eCommerce website with a focus on user experience. The outsourcing strategy helped Indmar find a team of Magento experts to be able to accomplish a goal they hadn't been able to achieve for years.
The working process for those peak three months is as follows:
Variux Pacific team managed the Magento eCommerce Development
Beehexa controlled the HexaSync Integration Solution in integrating Magento and Syteline (ERP system)
Variux delivered the entire solution to Indmar.
The Results
Indmar now owns a powerful eCommerce website with millions of data records synchronized between Magento 2 & Infor SyteLine.
Indmar has found:
Efficient search engine: user-friendly, time-saving, and intuitive parts search, reducing parts & engine searching time from minutes to seconds. Improved category search and a larger database of engine serial numbers.
Real-time updates: Real-time inventory tracking and part availability, automatic email confirmations, and shipping updates.
Data synchronization: 500,000 data changes synced between Magento 2 & Infor Syteline within 3 months.
Account Management: Extended capabilities built-in to manage a full suite of services to order parts, review order history, dropship parts, view credit limit balance, pay and view invoices, track shipments, file a warranty claim, track a warranty claim status, transfer a warranty, register an engine, store credit card for faster checkout, newsletter subscription, training classes sign-up, etc.
Modernized Warranty: Simplified user experience and more efficient warranty claim processing and tracking. New ability to start claims, save, and finish later. Register engines, submit claims, and transfer warranties that allow you to track the status 24/7.
