I’m David.

I believe life should be as simple as possible, but I find a drive toward complexity everywhere.  It’s been my life’s work, and the work of my company, to find solutions to those things that are getting in our way.

So far, my life has been a zig-zag of experiences – and not all of them in technology. This diversity is what has helped me clarify my perspective and the vision for my company. The time spent working in disaster relief, video production, web hosting, and even a warehouse, all helped build a rounded view of business and people. I found a passion for problem-solving that I’ve been able to carry with me everywhere I go. In every venture, there are the things that we need, the things we want, and a happy medium.

Even as a teen, I was drawn to tech. Working with an IBM industry veteran as my mentor, we disassembled computers to their component parts and then reassembled the usable pieces into functioning systems that we could sell or donate to in our community. I believe these formative years taught me the most and framed my life views.

Variux started as a website hosting company and prospered well, offering everything a business could need. And it was there that I began to see the broken parts of the system – those areas that were most in need of disassembly. eCommerce, and specifically, Magento seemed to be one of these areas that caused the most complexity and barriers to the business owner. It became clear that this was where our effort needed to be focused, and the Variux of today began to take shape.

Today, I lead the team as both a mentor and a participant as we help companies plan or fix their online stores so that they run better and stronger with the least amount of friction. It feels like a return to my roots, just on a larger scale. Getting to take something apart and make something better.