Shopify 2023 Plans and Costs Comparison

- Complete guide 2023

As you might be aware, there are changes to Shopify Pricing Plan 2023.

What's changing?

Since Jan 24, 2023, Shopify has been changing the subscription price of our Basic, Shopify, and Advanced plans. These prices were automatically applied to all new merchants starting at that time. And existing merchants have not seen any change for three months after that. 

In combination, the Shopify Lite plan has been rebranded as Shopify Starter!

The Shopify Lite plan isn't available to new merchants. If you're a new merchant, then you can use the Shopify Starter plan to sell products without an online store.

If you're a merchant currently on the Shopify Lite plan and you decide to change your plan, then you can't revert back to the Shopify Lite plan.

So, by the time you read this article, the changes are applied to all.

Shopify 2023 Plans and Costs - Advanced Comparison

To briefly describe what you can do with this plan

Monthly subscription

Yearly subscription
Saved 25%

Transaction fees

Credit card fees

Online Credit Card Processing Fees

Apps and themes purchase

Shopify emails

Domain

Shipping label fees

If you start at a basic Shopify plan or higher, shipping labels are printed for free. And with each plan, you get a different shipping discount rate.

Shopify Point of Sale

Tap to Pay on iPhone

Analytics and reports

Staff accounts

Locations

Consider this to track inventory and fulfill orders at your locations like: retail stores, warehouses, popups, dropshippers, or any other place where you manage or stock inventory.

Blog

Shopify Flow app

When to choose this plan

When to avoid this plan

Starter

FOR SELLERS ON SOCIAL MEDIA, EMAIL, SMS, ETC.

Sell products through social and messaging apps

$5/month

You need to be awared that this does not provide you a fully-function standalone online store. Instead, it allows you to sell on an existing website (wether it's by Wordpress or Wix) or social media platforms like Facebook, Instagram, etc.

5% when you use Shopify Payments
It’s quite high but included mobile point of sale: to sell in person anywhere and accept payments with just your smartphone

No available

No available

  • If you already have an existing website that you want to use to sell a few things

  • If you don’t want to have a website to sell things (eg you’d prefer to use social media)

  • If you have a very limited budget

  • If you’re not sure eCommerce is for you yet

  • If you want to create a fully functional, stand-alone e-commerce store with Shopify

  • If you can’t use Shopify Payments

  • If your margins are very low

  • If you want to integrate online and offline purchases

Basic

FOR INDIVIDUALS & SMALL BUSINESSES

Everything you need to create your store, ship products, and process payments

$25/month

Cheapest plan to have a fully-functional standable online store

No fees for stores using Shopify Payments.

If you choose a third-party payment provider, there will be additional fees of 2% for the Basic Shopify plan.

>> Significantly lower than starter plan

Online credit card: 2.9% + 30 cents

Offline (in-person) credit card: 2.7%

$19/month

Shopify

FOR SMALL BUSINESSES

Level up your business with professional reporting and more staff accounts

$65/month

No fees for stores using Shopify Payments.

If you choose a third-party payment provider, there will be additional fees of 1% for the Shopify plan.

Online credit card: 2.6% + 30 cents

Offline (in-person) credit card: 2.5%

$49/month

Advanced

FOR MEDIUM TO LARGE BUSINESSES

Get the best of Shopify with custom reporting and our lowest transaction fees

$399/month

No fees for stores using Shopify Payments.

If you choose a third-party payment provider, there will be additional fees of 0.5% for the Advanced Shopify plan.

Online credit card: 2.4% + 30 cents

Offline (in-person) credit card: 2.4%

$299/month

Stores can process up to 100 Tap to Pay on iPhone FREE.
$0.25 USD per transaction is incurred after that

  • Monthly fees from your payment processor. These are fees that businesses will pay to payment processors for the ability to accept credit card payments. Some payment processors charge a monthly minimum fee, while others charge monthly by the transaction. It’s noteworthy that some free processors may make up for it by charging higher processing fees on each transaction. For example, Shopify’s all-in-one service starts at $39 per month after a free trial. By contrast, PayPal does not charge a monthly fee, but it takes a commission from each sale. 

  • Transaction-based fees from the payment processor. Your transaction fees are typically a blend of a flat per-transaction fee and a commission on the total purchase price. For instance, PayPal charges merchants 3.49% of the purchase price, plus a flat 49¢ transaction fee. Shopify Payments fees range from 2.4% to 2.9% of a purchase, plus a flat 30¢ transaction fee. These transaction-based fees almost always include interchange fees, so you don’t have to calculate these as a separate line item.

  • Assessment fees from credit card companies. These typically range from 0.13% to 0.15% of the purchase price, depending on the credit card company. For instance, if your customer made a $20 purchase on their credit card, you can expect to pay approximately 3¢ in credit card assessment fees.

Not available

Shopify POS Lite is included: simply download the Shopify POS app on a smartphone or tablet to sell your products in person

You might not need to care about Shopify POS Pro when choosing Starter Plan.

Not available

Not available

Not available

  • Analytics page

  • Finances reports
    (including taxes and payments)

  • Product analytics

  • Live View

  • Acquisition reports

  • Inventory reports

  • Behavior reports

  • Marketing reports

  • Order reports

    >> Those are basic

1 staff account

2

There are currently 12 free ones and 123 paid ones for you to choose.
You will receive a bill with a one-time charge for actions like registering a domain, buying a theme, or buying an app.
Theme purchases are nonrefundable.

Up to 10,000 emails free
$1 USD per 1,000 additional emails up to 300,000 emails
After you reach 300,000 emails, your pricing is $0.65 USD per 1,000 additional emails.
After you reach 750,000 emails, your pricing is $0.55 USD per 1,000 additional emails.
You aren’t billed for the additional emails until the cost reaches $0.005 USD.

13$ per year

Discount at 77%

Shopify POS Lite is included: simply download the Shopify POS app on a smartphone or tablet to sell your products in person

Shopify POS Pro: Your plan + $79/month/location (billed yearly)

*Free with Shopify Plus

Hardware cost: LINK

  • Analytics page

  • Finances reports
    (including taxes and payments)

  • Product analytics

  • Live View

  • Acquisition reports

  • Inventory reports

  • Behavior reports

  • Marketing reports

  • Order reports

>> Those are basic

2 staff accounts

Up to 1000

  • If you don’t already have a website.

  • If you want a fully functional stand-alone store, on a budget.

  • If you don’t need the more advanced features in the more expensive plans.

  • If you’re not selling at high volume (where the higher transaction rates might become an issue).

  • If you need more than 2 staff accounts or more than 4 inventory locations.

  • If you need advanced reporting functionality
    If you need bigger (and more flexible) shipping discounts or don’t qualify for Shopify Shipping.

  • If you want to automate certain processes within your store.

Discount at 88%

Shopify POS Lite is included: simply download the Shopify POS app on a smartphone or tablet to sell your products in person

Shopify POS Pro: Your plan + $79/month/location (billed yearly)

*free with Shopify Plus

Hardware cost: LINK

  • Analytics page

  • Finances reports
    (including taxes and payments)

  • Product analytics

  • Live View

  • Acquisition reports

  • Inventory reports

  • Behavior reports

  • Marketing reports

  • Order reports

  • Sales reports

  • Retail sales reports

  • Profit reports

  • Customer reports

    >> Power seller with detailed data on their customers

5 staff accounts

Up to 1000

Shopify POS Lite is included: simply download the Shopify POS app on a smartphone or tablet to sell your products in person

Shopify POS Pro: Your plan + $79/month/location (billed yearly)

*free with Shopify Plus

Hardware cost: LINK

  • Analytics page

  • Finances reports
    (including taxes and payments)

  • Product analytics

  • Live View

  • Acquisition reports

  • Inventory reports

  • Behavior reports

  • Marketing reports

  • Order reports

  • Sales reports

  • Retail sales reports

  • Profit reports

  • Customer reports

  • Custom reports

    >> Power seller with detailed data on their customers

15 staff accounts

Up to 1000

Support multiple languages

Grant full control of your store's SEO

Shopify Flow and Connectors are available only to the Shopify plan, Advanced Shopify plan, and Shopify Plus.

Create custom workflow - Get more from your existing business apps:
Give you sophisticated ways to automate tasks and processes within your store and across your apps
More ways to automate aspects of their eCommerce business

  • If your business is looking to expand quickly, unlimited products and storage ensure all your products fit nicely on the site.

  • If your high sales volumes make the lower fees more economical than the Basic plan

  • If you need more advanced reporting features than the Basic plan provides

  • If you value automation functionality

  • If you’d benefit from Shipping discounts based on weight and size or shipping insurance

  • If you need more than 5 staff accounts or more than 5 inventory locations

  • If you’d benefit from advanced shipping features but don’t qualify for Shopify Shipping

  • If you need even more advanced reporting functionality

  • If you sell internationally and would like to estimate and collect tax and duties at checkout

Discount at 88%

  • If you intend to expand internationally and would benefit from automatic import tax calculations and collections.

  • If your high sales volumes make the lower fees more economical than the “Shopify” plan

  • If you need super advanced reporting features

  • If you don’t qualify for Shopify Shipping and prefer to have shipping handled by a third party.

  • If the extra features are not worth the significant hike in price

  • If you need a bespoke plan and custom support

Additional costs

  • Domain Name: Must be purchased separately from a domain name registrar, such as Google Domains or DreamHost for around $15 per year.

  • Premium Theme: While it’s entirely possible to use a free Shopify theme, businesses often opt for a premium theme to make their look exactly how they want out of the gate. Premium themes range significantly from around $75 to over $300.

  • Premium Apps and Plugins: To expand the functionality of a Shopify store, businesses often pay to use premium plugins. Pricing ranges from plugin to plugin but varies from as little as $5 per month to hundreds of dollars.

  • Time: Of course, building your own online store will cost you time.

  • Development: In some instances, businesses may choose to hire a web developer or designer to assist with creating a Shopify site or mitigate any issues that should arise.

Still in need of further consideration?

Choosing the most suitable Shopify plan is not only to achieve short-term goals, but it also has to serve the long-term goals and the direction you are going in the future. Try answering the following questions:

  • How many products will you sell?

  • What products will you sell?

  • What is the size of your workforce, do you need access to Shopify for employees?

  • How many customers do you have and want to reach?

  • How much net income do you get each month?

  • How much can you spend on transaction fees and still achieve your financial goals?

  • How important is it to your business to have additional features like reporting and analytics?